it is well predicted that the e-commerce industry will cross
the 450 billion dollar mark in the year 2018 and needless to say, you and your
business do want a chunk of it in the near future. However, it is known that competing
against professional e-commerce website development services giants like Amazon, Flipkart and eBay who have been providing
some of the best services and have been luring customers with their quick but
and other promotional strategies. It has been found that several small
businesses have been spending more than half of their budget on online
marketing.
However, you can do this easily if you follow a simple
strategy- ease up your customer’s work. Yes, online marketing is not enough.
Here is what you can do to entice customers and turn visitors into customers:
1. Clean up your site
Hell yes, if you do want to attract customers, you do need
to provide a clean shopping experience. The internet is full of extra and
unwanted things, making the experience quite sloppy. But you can’t afford to
have the same style as this may cost you your business in the future. Your
website should have a streamlined shopping agenda for the customers. This would
help you to keep your website light which would in turn help the website load
quickly on all devices. The cleaner your site is, the better it looks and more
business it makes.
2. Picture worth a thousand words
Isn’t it actually the eCommerce thing- to speak with
pictures and let them do the talking for the product that you are trying to
sell? We all know that the internet world is not the real world and hence,
there is always a risk of fraud or cheating.
3. Lure them back
Has a customer abandoned the shopping cart and is not
showing any intention to get back and spend money on it? How about you follow
Godfather’s advice and ‘make him an offer he can’t refuse’? Window shoppers too
are important in eCommerce as more than 37% of total carts that are filled up
on sites are abandoned. By sending gentle reminders and offering limited time
based offers, you can surely lore them back to get some more business.
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